Etuoh Corporation was established in 1976 in Taiwan. Initially our company focused on the import of hi-end Japanese fishing equipment, and distribution, wholesale and retail of fishing equipment from various countries. In 1985, Etuoh fishing equipment pioneered to open fishing equipment retail and directly owned stores.



HR (Hearty Rise) is the proprietary brand of Etuoh. Since inception in 1980, we have persisted in producing high-quality fishing rods. In terms of technology, besides NVC, SNVC, NET-V II (second generation), thanks to constant breakthroughs in materials and technology, we further launched OPP technology (non-destructive coating, which effectively enhances the strength of the rod), which is super water-repellent, dust proof and scratch proof new technology.



Since 2011, due to sales requirements, HR Hearty Rise has entered Zhangzhou and expanded our production line. With a solid foundation, we aim to increase production capacity, so that fishing enthusiasts can enjoy a diverse selection and comprehensive after-sales services. In the future, HR will strive to improve quality and develop new technologies. Together with colleagues from Etuoh, we will persist in the service spirit of Honesty, Innovation, and Sustainability and go forward steadily to make HR the No. 1 brand among fishing enthusiasts.

Authenticated and Audited.