Corporate Philosophy

Three Happinesses

1. Happiness for our customers

2. Happiness for our trading partners

3. Happiness of our company and employees

Sanko Seika has always worked to achieve the"three happinesses" in our corporate philosophy. This desire will never change. We hope to contribute to the happiness of our customers through food, bringing wide smiles to their faces the moment they pop a senbei into their mouths, and facilitating relaxing times spent with their families.



Company Profile

Established: August 20, 1962

Founded: May 1, 1964

Capital: 30 million yen

Representative: Hironori Sato, President and CEO



Trend in Sales

13.5 billion yen in year ending September 1989

21.5 billion yen in year ending September 2004

31.3 billion yen in year ending September 2007

43.8 billion yen in year ending September 2009

49.1 billion yen in year ending September 2012

Last entrant to beika market, currently No. 2



Foundational Policy

"Delivering happy times to as many people as possible"

This has been the foundational policy of Sanko Seika since our founding.

Throughout our years of devotion to beika, we have maintained a consistent commitment to providing our customers with happy times--joyous moments with family and fun times with friends. Our aim has been to develop snacks that create times of everyday happiness and deliver them to as many people as possible.

That dream continues to grow boundlessly, ever larger.

We will continue our bold endeavors, seasoning our products with the spirit of unceasing pursuit of happiness.

Authenticated and Audited.