WINCH 3500LB 2000LB-02 DC 12V/24V  

Electrical Requirements: 12Volt DC Input
Load Capacities: 1100Lbs. (Rollong)
                9900Lbs. (Marine)
                3500Lbs. (Pulling)
Power: Yes
Wire Rope: diameter6.4mm*length9.2m
Battery Cable Lenghts: 10ft
Remote Cable Lenghts: 10ft
Drum Diameter: 5/8" Opening×4-1/4"Long
Net Weight/Gross Weight: 16kg/17kg
Measure: 40*30*25/1pcs

It also be called the dragger and it belongs to the auto accessories.

The other products are booster cable, battery clips, working lamp, car decorative antenna, spotlight etc.