Tradeshows represent a big investment. The cost of the exhibit and related services and utilities are just the beginning. Travel and lodging costs for staff will often double the total cost.

Optimize your return on investment with some supporting promotion.

trade show booth traffic increaseAt a major show, the average trade show attendee will spend more than 2 minutes in just 26 booths. There are in excess of 1000 booths in most major shows!

You should do everything possible to increase the chances that your booth will be one of these 26 for your most important prospects. Some promotion is easy, and also either cheap or free! You should touch every base for every conference where you exhibit.

Modify your email signature

Contact all of your prime prospects to set appointments

Put a notice in every shipment

Mention your booth number in your ads

Put a banner ad on your own website

When you invite people to your booth, tell them what’s in it for them

Take the time to fill out the show’s exhibitor profile

Take advantage of any publisher-offered opportunities for pre-show publicity

Wear your logo shirt or badge at all times

Use Social Media to create excitement about your booth